CONNECTING WITH MINORITY INFLUENCERS

Being deemed an influencer is like its whole thing now. And guess which set of people make the most money? White people. There is still a  one-size fit all approach to who is considered an influencer. But this is not smart if you want to capture people’s attention. AKA, the reason to invest in influencers. We must have diversity in the demographic.  Demographic trends combined with the power of social media have collided to increasingly amplify the voices of groups previously left in the margin.

One brand, in particular, is New York-based, Driven Society. Deeply rooted in the community, Driven Society started as a creative collective with artists, curators, designers and creators alike and has evolved to strategically pair brands with the market they wish to connect with and ultimately helps these companies look at things through the lens of the minority, millennial audience.
http://credit-n.ru/zaymyi-next.html
http://credit-n.ru/zaymyi-next.html
http://credit-n.ru/zaymyi-next.html
http://credit-n.ru/zaymyi-next.html