our four pillars

To create a happier, healthier world, we believe the fitness and wellness industries have the responsibility to promote health on more than just physical and individual levels. Influencing each part of what we do here is our belief in a complex wellness comprised of four pillars: Mind, Body, Soul, and Social. We believe the real key to health is through the Social pillar. Our daily interactions and how we treat one another has the power to change the game. Through our magazine, store, and curated social events, we strive to foster well-rounded wellness within our community.

We are a brand by New Yorkers, for New Yorkers, and much like our personalities and preferences, we don’t like our health put in any one box.

MIND

Like the circle, our minds have no beginning, and more importantly, no end in sight. Constantly changing and expanding, the mind is at its healthiest when being challenged, educated, and entertained. Drawing on our vision of a more open-minded society, the color red here represents your mind on fire. Red reflects the passion and burning desire to know more about each other, and the world. We strive to learn every day in the hopes of eventually acheiving understanding.

BODY

This shape symbolizes our celebratory inclusiveness of all people and body types. We believe true physical wellness extends beyond fitness to also include a positive body image and healthy relationships with food, exercise, and the self. An often overlooked key to health is hydration. Our bodies are about 70% water, which is why the body pillar is represented by the color blue.

SOUL

According to Sacred Geometry, the triangle symbolizes harmony and illumination. Through group meditations, artistic performances, and more, we aim to help stimulate your soul to achieve just that. Our spiritual experiences— designed with people, not religions, in mind— are intended to excite your inner explorer to discover what fuels, not just feeds, your soul.

SOCIAL

As New Yorkers, we understand the power of connections. What we sometimes fail to remember is that true connection is created out of a genuine love for one another. We believe that the real key to health is how we treat our fellow humans. The "X" symbolizes where we intersect, and the positive manifestations of how we connect, like a simple hug. Green is the color of prosperity and growth, which are both natural results from improved interactions.

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