The story behind the shapes and colors.
To create a happier, healthier world, we believe the fitness and wellness industries have the responsibility to promote health on more than just physical and individual levels.
We believe the real key to health is through the Social pillar. Our daily interactions and how we treat one another has the power to change the game. Through our magazine, store, and curated social events, we strive to foster well-rounded wellness within our community.
We are a brand by New Yorkers, for New Yorkers, and much like our personalities and preferences, we don’t like our health put in any one box.