The Sweat Party is a dynamic lifestyle brand on a mission to shatter the conventions of the traditional fitness regimen through music, pop culture and community. With its birth in the infamous NYC nightlife scene, the Sweat party became THE go-to event each season for club goers to ditch the 6 inch heels for a pair oh high tops, swap out the skinny jeans for some gray sweat pants and just dance, leaving drenched in sweat. Featuring the hottest DJ’s spinning the freshest tracks and themed events encompassing fashion, art and interactive media, Sweat has quickly evolved from being a dance party to becoming a wellness movement.
Each party has a “Power Hour” where attendees partake in a dance or fitness class with renowned choreographers and certified trainers, a Wellness Lounge offering massage, facial and nail services and is the only party to offer anonymous HIV testing and blood pressure screenings, promoting the importance of awareness. Signature Sweat apparel is available for purchase at each event, with proceeds going towards research facilities dedicated to HIV/AIDS, breast, prostate and lung cancers.
The Sweat brand has grown into an incomparable entity, with a strong following demanding more presence, involvement and innovative projects.This past two years saw the implementation of Sweat Jr. and Sweat U youth programs, giving schools and organizations the opportunity to expand their current physical education initiatives as well as to educate youth about the importance of nutrition, collaborative charity events, Sweat Club fitness classes and membership program and Sweat Shop signature apparel.
Sweat has also had the opportunity to tour over the past two years, holding fitness classes in Sydney Australia, co-presented the largest fitness event in Atlanta with VH1 R&B Diva, Syleena Johnson, partnered with the Amor/Dayanghirang family and hosted a Sweat charity event in the Philippines for displaced typhoon victims.
With its strong creative media campaigns, punchy social presence and diverse team, Sweat is a force to be reckoned with.