About Us

There is amazing power in the collective – the power to lift each other up and inspire each other to reach our limitless potential. Our brand ambassadors and FitPros energize their communities through fitness, wellness, and sisterhood. Our stores serve as hubs for women to connect, ignite and inspire each other through free classes, events and programs.

Since the beginning, Athleta has been inspired by everything women and girls are capable of, whether they’re serious athletes or just getting into fitness.

As women athletes ourselves, we set out to create what we were looking for and redefine the modern way of dressing. It’s all about premium quality, total performance, feminine style and the versatility we need for our entire active lifestyle, from work to workout to weekend.

For all women and girls, no matter our body types or sports ability, there is no end to what is possible when we join together. That is the Power of She. Our values inform everything we create, the communities we build, and the stories we tell.

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